Your Dashboard Home gives you a high-level view of how your business is performing. The link to your Home can be found at the top of the left navigation on your Dashboard.
Follow steps 1 - 5 in the image below to help you get familiar with your Dashboard Home.
1. Date Range
The date range dropdown allows you to choose the date period over which you want to see data. You can select variable date ranges for:
- Today (the day you're viewing the information)
- This Week
- This Month
- the Last 30 days
- the Last 90 days
- This Year
- and a Custom Date Range that allows you to pull up data over a specific time period
2. Revenue Graph
The green revenue graph represents your transaction values for the selected date range. This section also shows you the total payments you've collected within the date range.
There is a difference between initiated and attempted transactions. An initiated transaction is any transaction that a customer begins. As soon as the Checkout Modal pops up, the transaction is initiated. An attempted transaction happens when a customer clicks the button to attempt to pay. This means that while all transactions are initiated, not all transactions are attempted.
Please keep this in mind as you read on.
3. Success Rate
The success rate section tells you how many attempted transactions where successful. You can see the number of transactions, as well as the percentage success rate.
The Success Rate Calculation
The success rate is calculated like this: (number of successful transactions / total number of attempted transactions) * 100
The success rate calculation excludes transactions that failed due to customer error. For example, a transaction that failed because the customer had no money in their account wouldn't be part of the success rate calculation.
4. Breakdown of Failed Transactions
This section helps you understand the most common error types for failed transactions:
- Customer Errors - transactions that failed as a result of customer errors such as insufficient funds
- Bank Errors - transactions that failed as a result of some issue with the customers' bank
- Fraud Blocks - transactions that were blocked because they failed to pass risk checks
- Other Errors - other processing errors
To the right-hand side of each error type, you'll see two numbers:
- the black number at the top is the total number of failed transactions that fall into that category
- the red percentage at the bottom is the error rate: the percentage total transactions that fell into this error category
The Error Rate Calculation
The red percentage figure is calculated as follows: (number of failed transactions from this type of error / total number of attempted transactions) * 100
5. Abandoned Transactions
Some customers initiate but don't complete a transaction - those transactions are counted as Abandoned Transactions. Since these transactions weren't attempted in the first place, they aren't factored into the success, and failure rate calculations.
You can view the number of abandoned transactions and see how you're doing compared to other merchants. The average abandonment rate for a typical Paystack merchant is between 20 - 30%. Learn more about abandoned transactions: Why customers abandon payments, and what to do about it.
The Abandonment Rate Calculation
The abandoned rate is calculated as follows: (number of abandoned transactions / total number of initiated transactions) * 100
6. Next Payout
This shows your next payout amount which is automatically paid out to your bank account if you're on the Automated Payout Schedule. To see the payout schedule for your business, please see When is my payout?