Storefronts

The Paystack Storefront is a simple and complete toolkit for selling physical and digital products online from a beautiful seller page.

It's incredibly easy to set up, saving you time and eliminating the complexities of hosting e-commerce websites. Plus, it's designed to be mobile-responsive, ensuring a smooth shopping experience for your customers on any device, making it a cost-effective, secure, and user-friendly solution to establish your online presence and grow your business.

You can create as many Storefronts as you like per Paystack integration. So, say you're selling special products for Valentine's Day or Mother's Day; you can create one Storefront for each campaign.

To create a Storefront, simply visit the Storefront page on your Paystack Dashboard and follow the steps below:

1. On the Storefront Page of your Dashboard, click 'New Storefront.'

2. A pop-up box will appear where you'll be asked to provide your Storefront's name, preferred currency (if multiple currencies are available to your business), and store link. By default, a store link will be generated for you based on the name of your Storefront, but you can always change this based on your preference.

3. After adding all your Storefront's information, click 'Create.'

4. Add Products immediately or click ‘Cancel’ to continue later.

If you’ve already created the Products you want to add to your Storefront, all you need to do is follow these steps:

1. Click on the Storefront you want to add the Products to from your list of Storefronts.

2. Go to the Products tab and click ‘Add Products.’

3. Select Products from your existing list of Products and click ‘Add Products to Storefront.’ The Products will appear on your Storefront.

If you haven’t created any Products or you want to create new Products to add to the Storefront, you can follow these steps:

1. Click on the Storefront you want to add the Products to from your list of Storefronts.

2. Click on ’Add Products’ to create or add a new product and click on ‘New Product.’’

3. A pop-up box will appear where you must fill in the name, description (optional), price and quantity of that product. You can choose the unlimited stock option if the Product is always in stock or the limited option to indicate the quantity of the Product you have available. You can also indicate if the Product is a physical good by using the toggle on the form. Adding media is also optional, although we highly encourage you to do so. You can add up to six high-quality images, GIFs and videos of your Product.

4. Click on ‘Save.’

You can add or create as many products as you want to your Storefront. You can also rearrange your products by grabbing and dragging them into place.

If you click on Storefront, you’ll see different tabs that show you more information about the Product and the different ways to track specific metrics.

Filter: Here, you can filter by orders for specific Products on the Storefront, order date, delivery date and status (pending, delivered, cancelled, refunded).

Customer details: This is right below the Filter button and shows details of customers who have made payments for the Storefront you're viewing.

Search by customer: You can search for customers by name.

Export: You can export your Storefront’s orders and customer details here.

Orders: This is the total number of orders received from the Storefront.

Revenue: This is the total revenue you've generated for this Product.

Preview: You can preview your Storefront to see how it’ll appear to your customers. This is especially helpful if you want to sell it as a Product Link (single product).

Copy link: This is where you copy a direct link to your Storefront, which can be shared with a customer to make a purchase.

Publish to Live: This lets you move your Storefronts created in Test Mode to Live Mode.

You can view all the Products added to the Storefront here and add new products.

On the card for each Product, you’ll see six dots at the top left side. Click and hold the dots to move and change the Product's position on your Storefront.

At the bottom-left, you’ll find the name and quantity of the Product. On the right side, you’ll see a toggle to make the Product visible or invisible to your customers on the Storefront and three horizontal dots. You can edit or remove the product from your Storefront entirely when you click on the dots.

On this tab, you can make your Storefront truly yours by selecting your preferred colours and modifying your page to reflect your brand or preference.

Change color: With this button, you can customise the background colour of your Storefront to match your brand or preference.

Status: You can use the Status toggle toggle to deactivate or reactivate your Storefront.

Shareable Link: This link will take customers to your Storefront. You can share this via any medium, like WhatsApp or Instagram.

Welcome Message (optional): This is the message your customers will see when they land on your page.

About your business (optional): You can use this to some basic information about your business.

Contact (optional): This is for contact information your customers can use to send general or support inquiries. You can include your email address, mobile phone number and WhatsApp number.

Social Media (optional): You can add links to your business’s Instagram, Facebook and Twitter profiles.

When you make these changes, click ‘Preview’ to see what your Storefront will look like to your customers. Here’s an example:

Discount Codes are a great way to encourage your new and existing customers to buy more products from you. Once you create a Discount Code for a Storefront, anyone with a link to your Storefront can apply the discount on checkout, which'll be deducted from the total amount they were initially supposed to pay.

To create a Discount Code for your products, follow the steps below:

1. Go to your list of Storefronts and select an existing Storefront or create a new one.

2. Click the Discount Codes tab and the ’New Discount Code’ button.

3. You'll get a prompt to set all your preferences. Click the ’Create’ button at the bottom of the prompt, and your discount code is ready to use.

Discount Code customizations

Discount Code: Here, you'll need to enter the discount code you want your customers to apply on checkout after placing their orders. It can be a set of uppercase letters or alphanumeric characters, i.e. a combination of uppercase letters and numbers like WINBT, TTHE123, etc.

Discount Type: The discount type is where you can select the kind of discount you want to give your customers. You can give a Fixed Amount discount e.g. NGN 500 off a customer's order, a Percentage discount e.g. 10% or a Delivery Fee discount (free delivery).

Discount Value: This is where you input the value for your discount depending on whether you're giving a fixed or a percentage discount.

Set minimum order amount: This is the minimum amount of items a customer can purchase to qualify for the discount. For example, a discount of NGN 500 on all orders from NGN 10,000 and above.

Set maximum use per customer: This is the number of times customers can apply a particular discount code to their order. E.g. First time, customers can get a 10% discount on all their orders if they apply this discount code — WEL10 on checkout.

Set maximum number of claims: This is the total number of times a discount code can be used on orders. For example, a maximum number of claims set at 20 means that the discount code cannot be applied more than 20 times on checkout. After the 20th claim, the discount code becomes invalid.

Set validity period: You can set a validity period if you want the discount to run for a specific period. For example, if you're running a Black Friday sale, you may set a validity period of November 15 - November 30. This means that any customer who tries to apply this Discount Code before November 15 and after November 30 cannot apply the discount successfully.

After creating your Discount Code, copy it by clicking the ’Copy Discount Code’ button on the pop-up and share it with anyone to apply on checkout.

You can also click the link on the ‘Click here to copy a Storefront Link with this Discount Code pre-applied on checkout.’ text on the right half of the page to copy the link to your product link with the Discount Code already applied on checkout.

Customers can apply discount codes on a Storefront at Checkout by following these steps:

1. Click the Storefront link.

2. Add items to the shopping bag and proceed to checkout.

3. On the checkout page, enter the discount code in the ‘Discount code’ field and click ‘Apply.’

4. The discount will be applied to the total order value, and the customer can complete the purchase using any of the available payment channels.

You can disable a discount code at any time if you no longer want customers to be able to claim the discount. To disable it, you only need to click on the three vertical dots at the top-right corner of the Discount Code page and select ‘Disable code.’ You can also reactivate the Discount Code whenever you run your discount sales again. To do this, simply click the Discount Code on your list of discounts and click on the green toggle under the Status tab.

To delete a discount code, click on the three vertical dots at the extreme right corner of the page and select "Delete code". Deleting a discount code means that the code will no longer be found on your Dashboard, and if you wish to reuse that same code, you'd have to create a new one.

Important to note

The store discount overrides the individual product discounts when using Discount Codes on a Storefront. This means that if you offer discounts to customers who purchase from a particular storefront, the discounts you already created for any product on that storefront will no longer apply.

If you're selling at least one physical product from your Storefront, you should set up your Storefront to collect all the information you'll need to make deliveries. Please note that adding delivery fees in this section will override delivery settings for the individual products displayed on the Storefront.

Delivery Address: You can set the Delivery Address field as ‘Disabled’ or ‘Required’ by clicking on the dropdown beside the ‘Delivery Address’ option. Disabling the Delivery Address means your customers won't be prompted to enter their delivery address when they pay. Setting this as ‘Required’ means they must enter their delivery address before proceeding with payment. This option is particularly helpful if you sell physical goods you must ship to your customer. If you make this Required, specify the different delivery locations or regions to which you can ship the product.

Delivery Note: This lets you set the Delivery Note field as Disabled, Required or Optional. The delivery note can be for specific delivery instructions or requests from the customers. Setting this field as ‘Required’ means customers must enter a delivery note. However, if this is set to ‘Optional,’ your customers can choose not to provide this.

Delivery Fees: This is where you set the delivery fee for your Storefront. You can set different shipping fees for different locations with this option. Your customers must choose their location on the Storefront form from the options you’ve set before they check out. You can add as many locations and fees as you like.

Redirect after Payment: The link you enter in this field is where customers are redirected after a successful transaction. By default, after a customer completes a successful transaction, they remain on a 'Thank You' page. Entering a URL here ensures the customers are redirected to a URL of their choice after payment.

Success message: Here, you can set a post-transaction message that customers will see after a successful transaction.

Hiding a Product from your Storefront is a good option for when you want to temporarily prevent customers from seeing the Product. You can follow these steps to hide a Product from your Storefront:

1. Choose the Storefront from which you'd like to remove a Product and go to the Product tab.

2. Locate the product you'd like to remove, and then click on the toggle button at the bottom of that product. The toggle colour will change from green to grey.

If you want to make the product visible to your customers later, simply click the same toggle button. The colour will change from grey to green.

1. Go to the Storefronts page on your Dashboard.

2. Select the particular Storefront you want to edit.

3. Put your mouse over the Storefront name at the top left corner of the page to reveal a pen icon, or click the Storefront name to reveal the edit option.

4. Fill in your preferred Storefront name (up to 100 characters) and click 'Save.'

To remove a product from a Storefront entirely, click on Storefront on your Dashboard and follow the steps below:

1. Choose the Storefront from which you'd like to remove a product and go to the Product tab.

2. Click on the three dots on the bottom right of the product card.

3. Click on ’Remove product.’ This will only remove it from your Storefront and won’t be deleted from your Paystack Dashboard. You can re-add it to your Storefront later if you choose.